Johnston Press own over 300 local papers. Within each local paper and its respective online version they run a jobsboard called Jobstoday. They focus on local jobs, as opposed to displaying positions in different counties or even countries that other jobsboards offer.
They wanted a creative advertising campaign that would stimulate awareness and increase the traffic to their site. The key message being 'they provide local jobs for local people.' Our guerilla campaign gave instant local recognition with our memorable strapline - 'your perfect job, is just around the corner.'