Putting a men’s 100% natural brand on the supermarket shelf
Targeting the male market that wants to feel physically and psychologically healthy; all 100 Bodycare formulations are chemical free and contain active ingredients to aid recovery after playing sports.
We devised the name 100 Bodycare to reflect the 100% chemical free formulation. The logo was carefully constructed using two contrasting typefaces, to evoke gender as well as its natural properties.
The messages we wanted to convey to the consumer are clear; from the use of the organic-feeling splashes that resemble body forms, to the divided column of ingredients explaining the terminology, the whole packaging evokes the feeling of nature and activity.