100 Bodycare
Putting a men’s 100% natural brand on the supermarket shelf
BRIEF
Targeting the male market that wants to feel physically and psychologically healthy; all 100 Bodycare formulations are chemical free and contain active ingredients to aid recovery after playing sports.
SOLUTION
We devised the name 100 Bodycare to reflect the 100% chemical free formulation. The logo was carefully constructed using two contrasting typefaces, to evoke gender as well as its natural properties.
RESULT
The messages we wanted to convey to the consumer are clear; from the use of the organic-feeling splashes that resemble body forms, to the divided column of ingredients explaining the terminology, the whole packaging evokes the feeling of nature and activity.
To get the exact aesthetic we wanted for the splashes we enlisted the help of Sorted, our favourite photographer. We had a ball creating the splash images, using a blow-up swimming pool and flinging paint about to get the perfect natural forms.
