A special way to say thank you
Create a thank you card to be sent to over 40 retail head offices to say thank-you for creating products sold during Breast Cancer Awareness Month.
We felt it was important to continue the pink ribbon theme already established by the brand. Using ribbon as the focus, the card, when pulled from the envelope, appears to be a shopping bag but then falls into a massive smile once opened.
Along with strengthening the relationship that Breakthrough have with their retail supporters, the card also raised a few smiles along with increasing the talkablity of the brand.