Collineige
How to communicate winter and summer to the ski crowd.
BRIEF
Collineige provides luxury catered holiday chalets in Chamonix, Mont Blanc, France. Open all year round, the chalets offer accommodation to skiers, walkers and foodies. It was essential that all design touch points reflected their identity.
SOLUTION
Branding, typography and photography together reflect the stunning chalets and apartments on offer and give holidaymakers a real insight into an unforgettable holiday.
RESULT
Considered branding and design helped Collineige stand out as the ultimate accommodation in one of the most beautiful places in the world.
Each chalet has its own bespoke brochure that showcases it as a winter or summer destination. Clear statistics were displayed on the cover enabling people to choose the right chalet for them.
All the items in the identity are owned by the Collineige team, from skis to walking boots. A photographer was asked to document a variety of items that could be used in the identity so, everything you see was photographed in Chamonix and then the illustrative patterns were generated in London.
