Bringing a touch of glamour to a college salon.
As part of the second phase of the Waltham Forest College regeneration project, we were asked to create an identity for their on-site salon called Elite. The salon is open to the public and operates as both a beauty and hair salon.
It was essential that the salon branding referenced the main college branding, but needed to be confident and standalone in its own right. We took inspiration from the circle and shard aesthetic the master brand has. The branding reflects how you feel at the end of a treatment, that sparkle you have when you look great and feel like a superstar.
When entering the salon you are greeted by paparazzi photographing you, as if you were indeed a superstar. The concept is then softened into large spotlight images in soft colours creating a sense of calm throughout the whole area. The wall graphics down the corridor use mirror elements within the graphics, reflecting those who walk past, placing them in the identity.