Bringing a touch of glamour to a college salon.
As part of the second phase of the Waltham Forest College regeneration project, we were asked to create an identity for their on-site salon, Elite. Open to the public, the salon offers both beauty and hairdressing services.
Elite’s look needed to reference the main college branding, but had to be confident and independent. We took inspiration from the circle and shard aesthetic of the master brand, and gave it a superstar spin - a little sparkle and glamour to reflect how you feel when you step out of a salon.
When you enter the salon you’re greeted by a bank of paparazzi - and the star is you. The concept is then softened into large spotlight images in soft colours, creating a sense of calm throughout the whole area. Corridor wall graphics have embedded mirror elements, reflecting those who walk past and making them part of the brand.