Mask

Mask

A creative event management agency with a stack of secret London venues up its sleeve.


BRIEF

Mask is an independent events company formed in 1988, with a fascinating history and a mind-boggling portfolio. They provide uniquely creative, fun and exciting event design and production for a variety of clients, but felt their existing brand did not reflect their personality as a company. Enter Nalla, tasked with developing a new look for Mask that would align their brand with their values.

SOLUTION

Nalla worked closely with Mask to create an identity system that worked across various collateral. The identity hinged on the concept of a chameleon; like a chameleon, Mask takes on the persona of its clients to create bespoke events and parties. 

RESULT

“We love our clients and we live, breathe and absorb their brands and ethos. Our rebrand is designed to represent this important side of us as a company - our chameleonic ability to become what our clients need us to be. We’re adaptable and that’s what keeps us on our toes and at the top of our game. The rebrand communicates this perfectly.”  Managing Director Sarah Kay.

concept creation

brand identity

print design