‘Inventive design can turn a dud site into a destination.’ Time out, London. May 4 2011
We were asked to create an identity for a new bar/restaurant in the creative hub of Fitzrovia, near Oxford Circus. They came to us with the name The Riding House Café, taking reference from their location on Riding House Lane.
There was inspiration aplenty in the name, but we wanted to give them more than just horses. Taking ‘riding’ more generally as a theme, we devised a set of graphics based on different ridable objects from roller-skates to elephants. Retro line-drawn images and an up-front tone of voice brought a sense of playful sassiness to this quirky, NYC-chic inspired space.
‘The food, the decor, the service, location and the menu design were all pretty wonderful.’ Urbanspoon 2011