Riding House Café

Riding House Café

‘Inventive design can turn a dud site into a destination.’ Time out, London. May 4 2011    


We were asked to create an identity for a new restaurant and bar opening up in the creative hub of Fitzrovia near Oxford Circus. They came to us with the name The Riding House Café, taking reference from their location on Riding House Lane. 


Whilst drawing inspiration from the name, yet wanting to give them something more inspired than just a horse-related identity, we devised a set of graphics based on different objects you can ride. From roller-skates to elephants, the graphics give a great sense of play to the quirky, NYC chic-inspired restaurant. 


‘The food, the decor, the service, location and the menu design were all pretty wonderful.’ Urbanspoon 2011    


menu design

menu psychology

stationery signage