SEO Experiment

SEO Experiment

We had over 1000 unique users in 4 days.


The SEO (Search Engine Optimisation - where a company appears on a Google page) experiment derived from two problems. First of all, whilst our site underwent a redesign, we needed a holding page. Secondly we wanted to improve the studio’s own Google ranking. 


We devised and developed the concept of a holding page that would conform to Google’s page ranking requirements. It became apparent that design also plays an important role in SEO. We believe that a beautifully designed site, careful information architecture and well-written copy will attract users and therefore increase SEO. 

To test this theory we designed a holding page that incorporated illustrated real time Google analytics, to display an up-to-date information feed on stats about the site. The aim was to see (and demonstrate) whether following SEO advice and/or design really affected our Google ranking. To make the test fair we needed a control. In week one, a basic non-designed holding page was set up following all the guidelines that improve SEO. In week 2 the same information but a nicely designed version went live.


The site was up for 4 weeks. We were averaging around 15 visits a day when we had the non-designed page. We rose to 400 visits per day once the designed page went live, overall traffic of 1500+ unique visits. When searching in Google “Design Studio Hoxton” Nalla appears on page one. Our hypothesis of good design = increased SEO is true. We now carry what we’ve have learnt across to our clients websites.